*Please note this is not a printable version and it was last updated February 2020.*
*I am currently available for hire*
Rachel Ryan
rachel.ryan09@gmail.com
Summary:
I’m a storyteller who makes videos soup-to-nuts for organization and businesses.
Technical Skills:
Accounts Payable
Videography, Photography, Canon DSLR 80D, Ronin-S, SHURE VP83,
Adobe Creative Suite (Premier Pro, InDesign, Photoshop, Illustrator)
Content Management Systems (Adobe Experience Manager, SiteCore, SquareSpace, Wordpress)
Organic Social Media (Facebook/Instagram, Twitter, LinkedIn, YouTube)
Internal Communications (SharePoint, JIRA, Asana, Basecamp, Box, Workamajig)
Copywriter, Script Writing, HTML, SEO, Mac/PC
Microsoft 365 Office
The Middle of In Between October 2015 – Present
Videographer and Content Creator (Freelancer) – Minneapolis, MN
• Video Partnerships/Collaborations:
Social Media Marketing Summit
Able Deluxe Technologies (Meuser Law – Rowland & Yackley P.A.; Liberty Medical Oxygen and Medical Equipment)
Bring Me The News
Together In Digital – Twin Cities
LinkedIn Local – Twin Cities
TAGteach International/RYANO LLC
Puke Rainbows LLC
Twin Cities Collective
Vector Tool & Manufacturing
• Currently partners with Able Deluxe Technologies as a sourced Director of Videography and Editor to videos for their clients' needs
• Created an interactive PDF using InDesign for a project I launched in January 2018, where I interviewed 14 people on-camera and transcribed
each interview into a blogging format
• Partnered with RYANO, LLC for a 200-person, two-day annual conference, and created a video recap to be utilized for future marketing
distribution
• Videographer for Women In Digital – Twin Cities chapter, creating monthly event recaps which is delivered to more than 250 local
members via a monthly eNewsletter
• Created a promotional video for Twin Cities Collective, which sold 50 mugs within 48 hours
• On February 24, 2018 appeared on KTTC – Rochester, MN news for Super Bowl 52 events
• Write event recaps, produces and edit video, and publish content for digital distribution to increase engagement of future events
• Leveraged social media channels organically and raised more than $1000 within 58 days out of a 62-day window to support a San Diego
based non-profit
• Adapts to multiple client objectives and deliver projects on time
Digital People July 2015 – Present
Marketing Specialist (Contractor) – Minneapolis, MN
Clients:
Holiday Stationstores
Werner Electric
Patterson Companies
The Toro Company
The Waters Senior Living
• Adobe Creative Suite: create web graphics using InDesign and Photoshop for social and email campaigns
• A/B Testing of Imagery: identify opportunities through A/B testing to strengthen messaging to increase consumers’ interest
• Copywriter: create agendas, consumer-facing communications, write recaps of meetings (client-facing and internal), and create content for
campaigns for events
• Consumer Engagement: writes strategies, and researched and organized charity golf outing for 130 attendees, raised $11,000 in sponsorship's,
and donated $7,000 to The Boy's & Girl's Club of the Twin Cities
• Day-to-Day Management: create execution documents which includes media budgets, digital media plans for social, programmatic, and
traditional channels after a statement of work is signed by both parties
• Events: researched venues and reviewed all partnerships for contracts for all events logistics
• Social Media Fundraising: raised $1,000 within 62-day window for a San Diego-based non-profit, utilizing Facebook, Twitter, Instagram, and
LinkedIn to leverage communications; created 22-page Twitter and Facebook campaign, with the ultimate goal of utilizing content as weekly
blog posts for one-off questions
• Internal Communications: utilize SharePoint, Workamaijig, Basecamp, Box, and Asana to track projects
• Front-End Development: utilize Wordpress, Adobe Experience Manager, and SiteCore, and ensures all web pages are updated
Life Time Fitness July 2009 – July 2015 Interactive Marketing Specialist June 2013 – July 2015
Swim Instructor and Aquatics Assistant Manager July 2012 – June 2013
Swim Instructor and Aquatics Supervisor November 2010 – July 2012
Lifeguard and Swim Instructor July 2009 – November 2010
• Developed and maintained communications for multiple companies inside and high-priority events, using Adobe Experience Manager for direct
email communications
• Met with Director's of six companies inside I managed a content calendar for upcoming events
• Sold out Maya Moore Academy Camp two years in a row totaling $20,000 in sales
• Managed two email inboxes – one for work and one for myLT inbox inquiries where all Web site issues and updates, including emergency
communication needs were requested
• Identified cross-functional opportunities for companies inside to strengthen internal sales
Web Core Certification
Minneapolis Community and Technical College
Bachelor of Science in Mass Communications – Public Relations
Minor in Speech Communication
Minnesota State University, Mankato
*Please note this is not a printable version.*